Stories with fairytale endings hardly ever happen in today’s world but when they do, they should always be noticed and celebrated. As much as the media will push the narrative that Jah Master was an overnight success because of his one lucky viral video, this isn’t the case at all.
Jah Master (Real name Rodney Mashandure) is a Zimdancehall artist known mostly his unique taste in dressing, chanting style as well as lyrics. He became popular in early 2019 via Social media with the “Takansanga Mutaundi”. Jah Master had however been popular to Zimdancehall fans since as early as 2016. He started music around 2010 but it took a while for him to break into mainstream.
Jah Master had been grinding for almost a decade, but back then the music industry and Zimbabweans were not very open to new sounds, rather preferred to sticking to the devil the knew. Despite not being able to maneuver into the mainstream, he kept firing track after track waiting for an opportunity and a decade later opportunity finally met preparation
In August 2020, his song “Hello Mwari” featured on NashTV’s Nash Nation Riddim 3 competition where artists were competing US $3,000. The song’s popularity shot up gaining some 1 million views on YouTube within a week the first ever Zimbabwean reach that milestone and I personally can’t stop playing the song.
The song Hello Mwari became so popular on social media, it spawned a “Hello Mwari Challenge” where people would post videos of them lip-syncing the song. Jah Prayzah also posted a video of him singing the song.
In an interview in March 2019, he said that he had over 700 songs but had never considered compiling an album.